Entries on Alumni Social EN

Asindown: A Pro Bono Consultants Success Story

Last year, Asindown contacted the Esade Alumni Pro Bono Consultants programme to ask for advice about its communication plan. Asindown has been operating since October with a new brand that is much younger and in tune with its values. To discover the secrets of this collaboration, we spoke with Roberto Ballester (PMD ‘12), coordinator of the Pro Bono Consultants project, and Manuel Campos (DGONG MAD ‘20), director of Asindown.

Asindown is made up of two organisations: the Down Syndrome Association of Valencia and the Asindown Foundation. These two entities work together with a single objective and mission: to improve the quality of life of people with Down syndrome and other intellectual disabilities and promote their inclusion and participation as full citizens at every stage of their lives.
Last year, the organisation contacted the Esade Alumni Pro Bono Consultants programme, where teams of alumni provide pro bono consultancy services for third-sector organisations, to request advice about their communication plan. Asindown now has a new brand that reflects all of the organisation’s values. Collaborating with Asindown was also a transformative experience for the alumni consultants, as it gave them an opportunity to apply their knowledge in the service of the greater good.

Manuel Campos, director of Asindown, explained that third-sector organisations, due to their own synergies, are often focused on providing direct services to their beneficiaries, channelling all of their resources – material and human – into these efforts. This lack of resources means that important aspects such as communication and marketing tend to be relegated to the background. “The opportunity offered to us by Esade Alumni was a chance to professionalise an area that had not received the attention it deserved, despite our being aware of its importance. Having a team of top-notch professionals willing to work alongside our organisation’s professionals at no cost to Asindown meant that all the synergies were able to come together,” he commented.

Work of diverse teams

The first step of our collaboration with Asindown was to set up a working group of Esade Alumni professionals specialised in strategic and professional plans, management teams and organisational governing bodies. One unusual aspect of this consulting project was that practically 100% of the work had to be done online. “I think only the first two meetings and the last meeting were held in person,” explained pro bono consultant Roberto Ballester. “In any case, we were able to integrate this aspect into our approach and forge ahead.”

By implementing various dynamics, the consultants were able to develop a strategic plan that has helped the organisation change its communication strategy, acting as a turning point for the launch of the new Asindown brand.

“At Esade Alumni Pro Bono Consultants, we have to create a team consisting of a diverse range of people – who have never met and have not worked together before – to carry out a project in a very limited time frame,” explained Roberto. “It is very enriching to learn from the knowledge and professional experiences of the other people on the team. Integrating diverse teams and getting down to work from day one, while also learning to work in an environment that is completely different from what you’re used to, is becoming increasingly important in corporate settings. And, of course, it’s very motivating for the team to have a positive impact on the world.”

Working with the foundation proved to be easy: “The fact that it is an organisation that involves the families of people with Down syndrome makes it much more direct and personal,” Roberto added. “It was a tremendous privilege to be able to work with such a professional and motivated team of workers.”

One step further in Asindown’s transformation

“For Asindown, this project by a group of outside experts lends credibility to the entire change, as it is based on a strategic plan,” commented Manuel.

Since early October, Asindown has been operating with a new brand that is much younger and in tune with its values. “In addition to changing the Asindown brand, we have also changed our claim to ‘genetically rebellious’, which accompanies Asindown, and La mare que va, a pioneering project that we hope will become a benchmark in the autonomous community of Valencia,” added Manuel. “Now, all three brands have the same identity and form part of a much more unified whole. I’m confident that this change will allow us to support the entire transformation that the foundation is carrying out and drive us to achieve new challenges.”

December 22, 2021 9:27 am

Esade Alumni Social celebrates 15th anniversary of Giving-Back Consultants

Esade Alumni Social is celebrating its 15th anniversary. Since its inception, more than 2,000 Esade alumni have helped foster co-operation between third-sectors entities and the business world, and the Esade Alumni Social team decided to celebrate this milestone with a blended event that some people could attend in person and many more online. A down-to-earth... View Article

July 12, 2021 10:19 am

A Committed Community

Over the past several months, as COVID-19 laid waste to the world, our alumni volunteers have been more active than ever. One great example of an active community and mutual value creation is CEAS Brazil, a Together project aimed at helping farmers’ associations develop organic cocoa. Thanks to the initiative of an alumni team made... View Article

May 5, 2021 10:35 am

NGOs and Companies That Are Changing Society

5 Tips with María José Alepuz (MBA ‘92), Director of the Portolà Foundation Collaboration between NGOs and the business world is growing day by day. At a time when the existing needs vastly outweigh the resources available to address them, companies and non-profits are joining forces to pursue joint responses to the social and environmental... View Article

March 4, 2021 2:25 pm

Startups with Social Impact

In today’s business environment, responsibility towards society and the planet is a growing priority. Responsible leaders have placed concerns about climate change, diversity and business ethics squarely on the agenda. Against this backdrop, many startups have embraced social entrepreneurship as a means of developing solutions for today’s social, cultural and environmental problems, putting people and... View Article

January 28, 2021 4:14 pm

ESADE Alumni Receives Honourable Mention Plaque from the Nadiesolo Foundation

Nadiesolo recognised the work of an Esade Alumni pro bono consulting team As part of its 25th anniversary celebration at the CaixaForum Auditorium, the non-profit organisation Nadiesolo (formerly Desarrollo y Asistencia) awarded its Honourable Mention Plaques for the 19th year running. The awards recognised the work of 106 volunteers and collaborating entities, including Esade Alumni,... View Article

November 18, 2020 5:21 pm

Pro Bono Consultants: 15 Years Helping Third-Sector Entities

Get involved now, when they need it most Online closing session of the 14th edition of Pro Bono Consultants, which featured the participation of 100 Esade alumni volunteers The contribution of the Esade Alumni community is more necessary than ever Would you like to help create a fairer society and a more sustainable world? Esade... View Article

October 8, 2020 2:46 pm

Esade students raise funds for Lebanon

It’s been almost a month since the explosion struck Beirut city. Third after the atomic bombings of Hiroshima and Nagasaki, never has the city seen something of this magnitude. Students from both the 2021 & 2022 batches have come together to raise funds for Impact Lebanon, an organization endorsed and verified by Lebanese students, we... View Article

September 29, 2020 2:39 pm